Urban ministry in the 21st Century is an intergenerational and digital endeavor. This Focus Group aims to provide a theological and practical understanding of intergenerational, innovative, next normal urban ministry. Understanding, connecting and leading hybrid multi-generational faith communities is difficult. How do you lead when there is complex rapid societal change and COVID- 19? What are the most effective methods of online congregational engagement?

The examination of the historical development of urban faith communities coupled with the role of collaboration and scenario planning, will springboard members of this Focus Group to “Next Normal Ministry.” The contextual analysis of internal and external ministry environments and the role of current communication technology, will result in valuing and developing current and future ministry contexts. The identification of collaborators, challenges, benefits and next normal paradigm shifts for effective ministry within the walls of the church, community, educational and non-profit entities will empower, equip and personally enhance knowledge and experience gained through the Focus Group. Resulting in creating and refining “Next Normal” urban ministry paradigms within churches, parachurch, non-profits, educational and other community based context.

Dr. Sheila L. Johnson is the executive pastor of First Baptist Church of Penn Hills, located in Pittsburgh, PA. She is also the first female president of the Baptist Ministers’ Conference of Pittsburgh and Vicinity in its almost 100-year history.